Julian is a brand and business strategist with experience crafting market and product strategies for large multinationals and fast-paced start-ups. Julian worked at McKinsey & Company’s Berlin office, where he consulted with European clients in China, Germany, Switzerland, and Thailand. At McKinsey, he also helped launch an early-stage consulting group, which introduced him to the e-commerce start-up Amorelie. At Amorelie, Julian established the private label division, launching 12 brands and over 350 products in two years. He was responsible for the entire end-to-end process from supply chain management to go-to-market strategy to online pricing and product positioning. While enrolled in the MDE program, Julian is focusing on bioengineering and bio-fabrication, evaluating the future of fashion and food. In his free time, he loves playing music, sports, and engaging with art.